John Deere (Africa) CEO talks about tractor sales and farming trends on the African continent
How John Deere has achieved success in the African market, Jacko Beyers, Managing Director of John Deere Africa & Middle East, also talked about trends in agribusiness and agricultural equipment on the African continent. John Deere, a US brand of Deere & Company, makes tractors and other agricultural equipment. In Africa, the company sells agricultural equipment through a third-party dealer network.